One of the biggest hardships that are encountered by nightlife professionals these days is the inability to increase their Twitter following.  Now, there are numerous methods you can use to gain more Twitter followers, which are mostly software tools and other methods that are considered unsavory.  However, if you really want to experience long term result with your Twitter marketing campaign, you must get a lot Twitter followers the right way. You will need to work hard and not give in, but in the end, what is really important is the type of results you get for your hard work.

3 suggestions to help increase your Twitter following in a simple and effective manner:

Offline Promotions
One thing a lot of Twitter marketers overlook is the need to promote their Twitter account offline.  Of course, this doesn’t mean that you should buy a full page ad in the newspaper showing off your Twitter account.  However, you should be putting your Twitter contact information on all your printed media, including business cards.  You should place all your Twitter information on all of the printed material your nightlife business prints, including your flyers, banners, posters, drink cards, etc.   However, to ensure people visit your page and follow you, you need to make sure that you keep it fresh with new content.  If you don’t have an easy Twitter handle, you can buy a URL like www.[yourvenue]ontwitter.com and have it redirect to the Twitter page.
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Seek and Thou Shall Find
Browse Twitter directories to find people who have the same interests as you do. Start with music interests.  If Deadmau5 is coming to your venue next month, find Deadmau5 fans in your area on Twitter.  These directories are incredibly valuable when it comes to finding new followers because people are grouped by interests and other demographic data.  WeFollow and Twellow are two good examples of such directories. However, to take full advantage of these directories you will need to be listed in them first. You should then go through the different categories and pick users who you think might have an interest in your page. Make a note of these users and follow them first so they can return the favor.
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No SPAM
Never just spam others with updates and news items that have to do with only your club, promotion, or party.  While discussing your events isn’t a bad thing, keep it to a minimum. Mix tweets about your industry to keep it interesting to readers, stay within your niche and offer content that others might find useful (articles on: new products by known liquor brands, new music, new bands, late night eateries, new gadgets, contest) This will cause them to want to retweet what you’ve tweeted, and that means it will be easier to reach out to new individuals and get more followers.

The good part about executing these suggestions is that you are getting targeted followers instead of followers that have nothing to do with your industry. Keep your tweets balanced as much as possible and ensure that everything you’ve tweeted has a little bit of value to it and doesn’t look like you’re just trying to market yourself the whole time.

Twitter marketing includes many different steps, but they increase your followers which is the most important thing.   All in all, you will want to have the best followers on your list so that they will like your tweets, visit your events and help you increase your sales.